The basics: These tips apply to almost any method of brewing.
Once coffee is ground, flavor constituents quickly evaporate, so store your coffee as whole bean, not ground. Store your beans in a cool, dark place (out of direct sunlight), and in an airtight container (oxygen is the greatest enemy of fresh coffee). Do not store beans in your refrigerator or freezer, as condensation on the beans may cause them to go stale, and odors from other foods may be absorbed into your beans. Your coffee will taste best, however, if you only buy enough freshly roasted coffee for a short time - a week or so.
The best investment you can make to improve your coffee's flavor is to get yourself a great grinder and grind your coffee just before brewing, as grinding releases flavor and aroma. We recommend a mill (burr) grinder for consistency of particle size (we offer the Hario Skerton Coffee Grinder or the Baratza Virtuoso).
Finding the proper grind is vital. Make sure your grind matches your brew method. If you need suggestions, just drop us a line and we'll help you dial in that grind!
Use the appropriate filter for your method of brewing and for the taste and mouthfeel you are seeking in your cup. Today people are using a wide variety of paper, metal and cloth filters and are making great coffee using them all.
You must use clean equipment! Make sure all coffee oil and cleaning soap residue is removed from brewing equipment prior to use.
We love brewing coffee as a pour over using the Kalita Wave Dripper and the Chemex. Aeropresses are also fun and produce a great cup of coffee (they're also highly portable - think camping!). However, the most important thing is to choose the method that gives you the cup that you love most or are in the mood for.
Start with cold, filtered, spring or tap water. Remember that over 98% of your cup is the water it was brewed with. If your water tastes bad, your coffee will taste bad. Water temperature at extraction should be between 195-205 degrees, just under boiling.
For a consistently good cup of coffee we suggest using a scale to measure. Coffee's weight can change based on bean size and roast level. We recommend using 7-8g of coffee for every 4 oz of water. If this is not producing a strong enough cup, you may need to look at your grind size and adjust as needed.
Preheat the vessel you are brewing into. Once your coffee is brewed drink it fresh before the aroma and flavor begin to dissipate. Enjoy!